“The Conductor of an orchestra doesn’t make a sound. He depends, for his power, on his ability to make other people powerful.”
– Benjamin Zander, current conductor of the Boston Philharmonic Orchestra
At its core, land investing is ultra simple. Buy and asset 25 cents on the dollar and sell it on a simple monthly payment creating an incredible return. That’s it! So why do so many find it difficult? Truth is, doing one deal isn’t a problem for most people, but doing multiple deals at the same time…enter frustration.
There were two major epiphanies for me with land investing. First, I met Mark and he made me this audacious promise. Work with him for a year and watch my $40,000 in debt disappear. He seem very sincere and extremely positive, so I went all in. Fast forward one year. With lots of hard work and deals, I paid off the debt! What a feeling! I even did this by purchasing land for under $500 a property and flipping it to other land investors for double or sometimes nearly double my investment. Although I accomplished a huge goal and learned a ton about land investing, I was working a lot IN the business and the time commitment was pretty intense. Fortunately for me, I was about to meet a man who would change everything.
Scott Todd started land investing about the same time as I did. However, I come from a firefighting background and he comes from a high-level business background. He thought about land investing much differently than I did. I remember him starting to talk about “spinning plates” and workflows with virtual assistants. It took me a while to realize he was talking about working ON your business and not IN it. When I realized he was talking about working less time and generating bigger results, I was all in! I started to follow and implement what Scott was teaching. Superimpose Scott’s business tactics on top of Mark’s land investing methodology and you have an incredibly passive cash flow model.
So why the quote about a Conductor and his orchestra? I believe there are universal ideas on how success works. Whether you are a conductor or a land investor, the same rules apply. It just happens that our “orchestra” consists of intake managers, due diligence gatherers, marketing team members, sales managers, and many more virtual assistants playing integral parts in our business model. The difficult role for us as a conductor/manager is having all of these incredibly valuable team members work together and produce music/deals. We need to let go of the idea that we can do it better than someone else. We have to realize that our time is more valuable than working on small-dollar tasks that happen over and over again in our business. We need to empower our team to take the necessary actions to move the deal down the pipeline and into its final resting spot as a cash-flowing asset. This can sound daunting, but lucky for us “success leaves clues” and we have a clear path in front of us if we choose to take it. This path has already been created and all we need to do is make the decision to follow it.
Your future successful self will thank you for being brave enough to take the journey.
