In today’s episode of The Art of Passive Income, Mark and Scott talk to Ted Rubin. Ted is a Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. He is a guy that says what he thinks and believes that being who you are is key to building a business or a following.
Here are a few aspects that are important when building up your client list:
- Personalized service—Forming a human connection. Customers like to feel that they know you and that you know them and their needs!
- Being genuine—People like to feel that they’re dealing with a real person. So don’t try to be something you are not.
- And being consistent—People like to feel they can count on you.
as Ted delves deep into the importance of Return On Relationships and how it will enhance your Return On Investment.