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Mark Podolsky - Issue #265

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Mark Podolsky

April 2 · Issue #265 · View online
Mark Podolsky (AKA The Land Geek), successful land investor, land investing coach and creator of the popular Land Geek Podcast and Best Passive Income Model Podcast argues he has the best model for investing in real estate. Discover why Land Investing is "The Ultimate Subscription Model" (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing. Learn more at http://www.thelandgeek.com.

It's About Time...
Is now the time to get started in the land investing business?
Listen in to The Land Geek Spotlight as Erik Peterson and I tell you why now is a great time!
Also, as it relates to the crisis—whether you are a full-time land investor or part-time, how much time do you carve out for the business and what does that process look like?
Plus, we answer questions from the community.
The Land Geek Spotlight
This Week on The Art of Passive Income...
Our guest, who is known as The Pitch Whisperer, came armed today with examples, case studies, and methods on Better Selling Through Storytelling… which so happens, is also the name of his best-selling book! 
John Livesay is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote “Better Selling Through Storytelling,” he shows companies’ sales teams how to become irresistible so they are magnetic to their ideal clients. 
His TEDx talk has over one million views. And as mentioned above, John has a best-selling book titled, Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar
He is also the host of The Successful Pitch podcast, has been interviewed by Larry King, and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.”
John coaches people how to improve their sales through storytelling by following a sequence of steps which he shares with us today and gives us the recipe for the secret sauce, which stirs up a little friendly rivalry between Mark & Scott. 
John also talks about the three unspoken questions that everybody has when they hear you pitch:
—Do I trust you?
—Do I like you?
—Will this work for me?
And, shows us how to get our customers to check yes on all three boxes. 
Instead of pushing you’re pulling people in because stories are magnetic and then you become magnetic and you can let go of this persona of being a pushy salesperson.
Also on today’s show, John gives an example of a compelling story that has the four elements needed to improve your chances of getting a sale, which include: 
  • The exposition 
  • The problem 
  • The solution 
  • The resolution
He even takes it a step farther and gives a pitch for the land niche! 
What about that secret sauce?
Listen in to find out as we take a deep dive into the four elements of compelling storytelling and how to go from invisible to irresistible!
In This Week's Round Table...
With all of the uncertainty in the market today, how do we know when to adjust our pricing (buy & sell) in an area and what steps do we take?
Joining Mark for this week’s Round Table discussion are:
  • Erik Peterson
  • Scott Bossman
  • Mimi Schmidt
  • Tate Litchfield
  • Scott Todd
Today’s topic—flexible maneuvers in the current marketplace, was brought to the discussion table by Erik Peterson. 
Join the team as they do a deep dive into the subject and share the steps they are taking in their own businesses during these uncertain times. 
A few of the teams recommendations include:
  • Check comps more frequently
  • Get more aggressive with offers
  • Subscribe to all wholesale lists on Facebook
Erik advises that you should be watching the markets in good times and bad to make sure you can swing with the ups and downs.
Then, is it business as usual?
The team gives us an update on how the current events are affecting their businesses.
  • Mark has had no note defaults, no issues, no emails. No sense of fear or panic.
  • Erik has one on the verge of default but it started before the crisis
  • Scott B. has two on the verge of default but they also started before the crisis
  • Mimi had one default at beginning of month but not situation specific
  • Tate got his 1st email, crisis related, the morning of this recording. His upstanding customers since 2016 asked for reduced payments for 60 days due to lost job
  • Scott Todd’s new customers asked to skip their first month payment due to the fact that they are in the hotel industry and are not working
Did Tate and Scott give their customers some leniency? You’ll have to listen in to find out!
Then, battling the COVID fatigue… How is the team handling a full house during these weeks of isolation? 
There seems to be some old man jokes floating around the Podolsky household but Mark has found the perfect solution to keep yourself from stress eating… listen in to this week’s Round Table to hear what it is! 
CLICK HERE to see the quarantine video mentioned in today’s episode. 
Zach Koepp On Coaching...
Geeky Links!
[COVID-19] One Important Recommendation You May Not be Hearing
My Process for Curating A Mountain of Content - Less Doing - Medium
How to safely end social distancing and ease the Covid-19 pandemic - Vox
How To Pomodoro Your Way To Long-Lasting Productivity
You Know You've Priced It Right When...
When sending out the offer letters, we can get some pretty funny and colorful responses. This one was posted by community member Adam Egloff in The Official Wealth & Motivation group this week.
If you missed boarding for the March 31st Flight School class, stay tuned, we will announce a date for the next class soon!
Also, in compliance with the CDC’s rules on social distancing and gatherings of 10 or more we’ve had to cancel the Phoenix Bootcamp this month. We will now set our focus on the Vegas Bootcamp - August 7th-9th!
While there is still plenty of time to register, seats may not last long as Vegas is one of the most popular locations and always sells out!
Have a great weekend everyone and stay safe! This too shall pass…
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