In this week’s Round Table discussion, Team Land Geek talks about building websites for your land business and whether they contribute to the success of your business or if they’re just a distraction.
Joining Mark are:
- Scott Bossman
- Erik Peterson
- Tate Litchfield
- Scott Todd
But first, Tate announces that in no way should Scott Todd be associated with Panera Bread ever again and Mark announces the launch of the 2020 apology tour.
Then find out the exciting details behind the newest program, The Land Geek Boardroom—designed to pick up where coaching ends, which leads to the topic of today’s discussion…
Do you need a website for your land investing business?
Listen in as the guys share their thoughts on websites. They go over the advantages and the disadvantages and all weigh in on how much emphasis you should put into building one to make yourself look more professional.
To sum it up—Websites do have some advantages, they give you the opportunity to post content about yourself, making you look more legitimate. You can also send leads to your website to see your inventory.
But… there’s always a but, there are professional investors that run their businesses without having a website. And rarely, does someone stumble across your site and buy land from you. So they are not a necessary component of your business success.
They are however a lot of fun to build, for some people, but when you’re first starting out your focus should be on what WILL move the needle in your business…
- List building
Websites should be worked on after everything else is done.
“Do you really want to spend the money trying to crack Google and Facebook ads to send cold traffic to a website when you can, for free, use a trusted platform and build your buyers list that way, which costs nothing?”
Finally, Scott Todd tries his best to bait Mark into sharing his thoughts on having both a buying and selling website. Mark has a very strong opinion on this, but does he take the bait?