Does the saying, “if a little of something is good, then a lot of something is great’’ hold true when it comes to mailing out offer letters?
Listen in to this week’s Round Table discussion as Mark and the team tackle the subject of mass mailings.
Joining Mark are:
- Scott Bossman
- Erik Peterson
- Mimi Schmidt
- Mike Zaino
- Scott Todd
When it comes to mailing, are you the hare… anything worth doing is worth overdoing? Or, are you the tortoise… slow and steady wins the race?
We see it often, people come into this business with so much excitement and motivation that they want to 10x it right out of the gate, and that exuberance is great, but is it a good idea when it comes to mailing out offers?
After all, if 20 a day moves the needle, 1000 a week would be 10x better, right?
The consensus of the team is NO, not when you are first starting out. Their advice is to take it slow and steady, and for a number of reasons, including:
- Bad lists
- Wrong pricing
- Don’t have the systems to handle the volume
Team Land Geek goes into detail about the things that can go wrong when starting off so strong on the mailing and when the timing is right to take on that kind of volume.
Mark makes the analogy using a workout with Mike Zaino & Scott Bossman, if you start out trying to match them on day one, somebody is going to get hurt… and it’s not going to be either of them!
The team also gets into response & close rates and where you should expect them to be with a mailing.
Then, where in the world were Mark & Scott B. last week? The team confronts Mark… will there be a confession?
Plus, what has Mark saying, “It’s game on now. You’re going to be eating your words in the next podcast".