Testing the market is an essential part of the land investing business and today Mark and the team go over the whys, whens, and hows of pre-marketing!
Joining Mark this week are:
- Aaron Williams
- Erik Peterson
- Scott Bossman
- Mike Zaino
- Mimi Schmidt
- Tate Litchfield
Aaron was recently approached by a community member who had a question about test marketing pre-acquisition stage and presented it to the team to analyze in the week’s Round Table discussion.
as Team Land Geek covers all aspects of pre-marketing, including:
- Moving in to a new county
- Pricing - sending blind ads and finding comps
- Supply & demand
- Where to pre-market
There was one piece of advice that was reiterated by all, and that was to keep it simple. Don’t over analyze—just follow the recipe.
Plus, Mimi talks about the built-in scarcity strategy found in general ads. Find out what that is… and, what exactly is a land woobie?