Facebook is a great marketing tool. It’s a fast and easy way to connect with potential buyers. You can even collect down payments straight from messenger. But, are your ads at their maximum potential?
In this week’s Round Table discussion, join Mark and his dawgs, aka Team Geek…
- Aaron Williams
- Scott Bossman
- Mimi Schmidt
- Erik Peterson
- Tate Litchfield
- Scott Todd
…as they share the best practices for posting on Facebook.
Our Facebook Queen, Mimi, often gets asked about posting on Facebook and one of her suggestions is to advertise far and wide because the land we buy is so rural, by posting only near the property you are putting a limit on the market reach.
The point is to get the word out to a lot of different places and you’ll know by doing it where there’s a demand for it, then double down in those places.
Then, Scott explains what a blind ad is and the team discuss if you should be using them on Facebook. We also dive into the actual ad content and if it’s better to keep it short and simple or be specific and detailed.
Consistency is Key—Ultimately with your ads, you just have to be consistent and put out more ads than you think you need. You don’t need to be a billion-dollar company with your marketing, but you need to have a Geico mindset. They show up every day, 20 times a day “15 minutes or more can save you…” and we all can answer that question because they’re consistently showing up. And they’re not just marketing on one channel, they’re on every single channel. That’s why you should be marketing on every effective channel—Facebook, Craigslist, Landmodo, those are your big three. -Mark
Plus, we talk strategy when it comes to being everywhere and Mark’s sesquipedalian side really comes out in this week’s episode of The Land Geek Round Table!