Greg McKeown—author of Essentialism
, joins Mark and Scott and gives them a lesson in Essentialism 101!
The guys dive deep into why successful businesses can’t sustain their level of success and find out what the successful companies have in common.
Success can become a catalyst to failure. -Greg
Greg poses the question: If you can take a time machine back to 1972 with $500 and put $1 into each of the S & P companies, which company would bring you the biggest ROI in a 30 year period?
After several failed attempts at the correct answer from both Mark and Scott, Greg tells us the answer and it may surprise you!
Then, Greg uses Scott as an example to apply the three principles of Essentialism—Explore, Eliminate, and Execute to break the cycle of distracting habits and replace them with under-invested aspects of the business.
as we delve deep into applying the steps of Essentialism to achieve the disciplined pursuit of doing less.