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Mark Podolsky - Issue #165

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Mark Podolsky

May 3 · Issue #165 · View online
Mark Podolsky (AKA The Land Geek), successful land investor, land investing coach and creator of the popular Land Geek Podcast and Best Passive Income Model Podcast argues he has the best model for investing in real estate. Discover why Land Investing is "The Ultimate Subscription Model" (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing. Learn more at http://www.thelandgeek.com.

This Week on The Art of Passive Income...
Mark and Scott talk with Steve Yastrow—Yastrow.com.
Steve is a nonstop idea generator, business advisor, and best-selling sales author.
Mark describes him as a combination of a TED talk high-level thinker, combined with the real-life practical strategies of somebody who knows how to get things done and increase revenues by sales.
In 1997 Steve opted out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company which has enabled him to help organizations of all types improve their results through his breakthrough marketing, customer relationship and sales ideas.
Steve tells us how an observation when he was Vice President of Resort Marketing at Hyatt Hotels, gave him the confidence to go out on his own.
I realized one day that the real marketing wasn’t coming from the marketing department, the corporate office, it was coming from the bellman and the pool guys and the front desk clerks who were there on the ground delivering a great experience.
That observation also led to his first book and the concept behind his business, Brand Harmony—“If you can create a compelling customer experience, for every point of contact as part of contributing to that experience, that’s when your customers love you.
How do you create compelling customer experiences?
We delve deep into why companies need to start focusing on their internal brand — the employees on the front-line that interact with the customers directly need to completely get it and are enthusiastic about the actions they take to deliver on your promises.
Your external brand, your brand in the marketplace, can never be better than your internal brand.
Steve also elaborates on:
  • Creating Brand Harmony
  • The concept of improvisation — Ditch the Pitch
  • Latent Profit and The Six Recalibration Questions
Plus, he gives us an example of an actual company that provides the Brand Harmony experience. And another where customer service goes terribly wrong.
Customer love isn’t formed by what we say, it’s formed by what we do. The way your employees interact with your customers, the way your salespeople engage customers is really what tells your story. Much more powerful than inanimate objects like brochures and websites and even social media posts.
Can these methods work for smaller companies?
Listen in as Steve shares why he thinks smaller companies have a greater advantage, plus so much more! 
In This Week's Round Table...
Scott Todd takes over the controls while Mark is away and joining him are:
  • Scott Bossman
  • Jeannie Morem
  • Erik Peterson
  • Aaron Williams
  • Tate Litchfield
Jeannie starts us off with the question, is there such a thing as bad land?
She was told by the county that the land she bought is useless because it can’t be developed but she has sold property in that area before without any problems. She also took a field trip out to see it and found it had beautiful views. So does bad land really exist or is value in the eye of the beholder?
I wouldn’t say that there is bad land, just bad buys. Anything can be good if it’s at the right price. The people at the county have a single track thought process. They’re processing papers and 90% of that is building permits so as far as they’re concerned, that property that can’t be developed is useless. But, what about the guy who just wants to take his ATV out there and cram around or somebody that’s a serious rock hound? That’s extremely valuable property to them. So, that person at the county is not your customer. I would say there’s not so much bad land, but some undesirable bits about it. Just make sure you get it at the right price and then it’s good land. -Aaron
Everyone shares their property field trip experiences and advice on why you shouldn’t let some undesirable conditions concern you. And, wait until you hear Tate’s nightmare field trip where he was stuck on the property in the middle of the desert and had to dig his way out in 100-degree weather, and he had no water!
Then, Aaron shares the details of an eBay auction he had to kill because the numbers weren’t working for him. Was it a good move?
Listen in as we go over eBay pricing strategies so the numbers make sense!
Tired Of Embracing The Suck?
Do you have the systems and processes down but are tired of doing those time-sucking mundane jobs that are fundamental in this business?
Let The Land Geek VA’s do those jobs for you. We have affordable virtual assistants that have been trained to understand the land business so they can help you scale YOUR business.
We have received great feedback from our VIP clients. Check out what Victor and Bryan had to say…
The Land Geek Virtual Assistant program really transformed my business! Not only are they fast, but they are professional and very thorough. I can honestly say I wouldn’t be able to do my business without them. -Victor Reynolds
Working with the LandGeek VAs has drastically improved my business. I’m no longer spinning my wheels looking for reliable VAs, or updating training manuals/documentation. Instead, I am able to focus more on building my business and improving my workflows. The biggest relief for me is knowing that I always have a reliable team supporting my business. I don’t have to worry about a VA going MIA or not responding. Every task I have assigned the LandGeek VAs has been completed in a timely matter, and the quality of work has been exceptional. My only complaint would be that this program wasn’t around when I was getting started with my business. -Bryan Potter
If you are using our VA’s and would like to share your experience, we welcome your feedback! Please email [email protected] with “TLG VA Feedback” in the subject line. 
Or, if you would like to sign up for the VA program, Click Here!
Join Me On The Hot Seat...
Listen in as I talk all things land with Andy Storch on The Entrepreneur Hot Seat! 
Geeky Links!
See How Big Brands Use Color to Become Unforgettable
Content Marketing: What It Is and Why Every Orchestra Should Be Doing It
7 Deadly Fears Entrepreneurs Must Overcome to be Successful
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