In today’s episode of The Art of Passive Income, Mark talks to Rapid Growth Speaker & Coach, Matthew Pollard—MatthewPollard.com.
Matthew had five multi-million dollar business success stories under his belt before the age of 30. He has been characterized as a true differentiation, niche marketing, and sales systemization powerhouse.
Matthew admits that as an introvert, sales did not come naturally to him. By learning through YouTube, he focused on a different step every day. And, in just six weeks he was the number one sales performer in the largest sales and marketing company in the Southern Hemisphere.
His small telecommunication company turned over a million dollars in less than 12 months and had over 4.2 million annual revenue just by year three making it the largest independent broker for telecommunication in the country!
He then realized, he loved to rapidly grow companies.
Today, Mark and Matthew delve deep into the steps of rapid growth:
- Create your own category and set yourself apart-Put a new spin on your niche and make your message simple to get heard in a crowded market.
- Understanding the benefit of niche marketing.
- By focusing on a unified message and the niche market before sales, the sales process is much more simple.
These days we live in a global marketplace so there is always enough market out there. If there is one customer in your local area, there is likely to be thousands globally.
Plus, are you getting your message across in email campaigns?
Matthew shares why stories are the best way to reach your audience and shares which two morals you need to get your story heard!