In today’s episode of The Art of Passive Income, Mark and Scott are joined by Peter Shankman—Shankman.com.
Peter is best known for founding Help A Reporter Out, (HARO) which became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media.
The New York Times has called him a public relations all-star who knows everything about new media and then some.
His Faster Than Normal Podcast embraces the concept that having ADD or ADHD as a gift and not a curse.
Peter is also the author of five books. His latest, Zombie Loyalists: Using Great Service to Create Rabid Fans, he wrote while on a plane to Hong Kong and back again with only a 2 hour layover in between. His only agenda for traveling to Hong Kong was to write the book!
He talks to us about the premise behind Zombie Loyalists—someone who is so in love with a brand or a product, they want to share that with the world. And how to create Zombie Loyalists in your own business.
A few factors are:
- Going above and beyond.
- Being accessible
- And making sure that everyone in your audience is benefiting by the information you’re giving.
Peter also shares how you can find the right audience for YOU!
Plus, in what area does Peter see companies ruining their marketing plan?