“Values are like fingerprints. Nobodies are the same but you leave them all over everything you do.” Elvis Presley
Once your land business begins to grow beyond you and you start taking on the CEO role, you start to think deeply about the values you want to pass on to your team.
An example of a great value statement is from a little company you may have heard of… Google.
Some of my favorites are:
Great just isn’t good enough.
You can make money without doing evil.
Fast is better than slow.
It’s best to do one thing really, really well.
Focus on the user and all else will follow.
For Land Geek, Frontier Properties, and GeekPay I have 9 simple values that I share with our team to create a shared culture and something that could live beyond me.
Not to bore you with all 9, but feel free to use them yourself for building your own culture:
I then define what each of these values means to me and how the consequences of a value being violated.
Brilliant jerks don’t serve a culture well even when they bring tremendous value. The reason being, we can’t take anything with us in life. We own none of it. In 3 generations we most likely won’t even be remembered, but the one thing that can live beyond us is our values to the next generation. So all that “value” is really worthless if it doesn’t support your core values.
“Keep your thoughts positive because your thoughts become your words. Keep your words positive because your words become your behavior. Keep your behavior positive because your behavior becomes your habits. Keep your habits positive because your habits become your values. Keep your values positive because your values become your destiny.” Mahatma Gandhi