In today’s episode of The Art of Passive Income, Mark and Scott welcome positioning marketing expert, Patty Dominguez to the show.
Patty Dominguez is a positioning marketing expert who has over eighteen years of experience working with Fortune 50 Global brands. She has worked with brands such as Kraft Foods, McDonald, Coca- Cola, Mondelez, and many others.
Patty works with purpose-driven business owners who have an idea but are struggling to stand out in a crowded marketplace. She is passionate and driven to inspire small businesses to discover their uniqueness in the marketplace, leverage strategies for their business growth so they can establish a strong value proposition, increased revenues, and a better position in their niche.
Listen in as they discuss:
- Positioning strategies
- How to position your business in the marketplace
- Personalization at scale
- Segmenting your business
- Proof points